About Merton Circle Review
An independent editorial platform for objective, evidence-informed wellness supplement reviews.
Our Mission
Merton Circle Review was established to fill a genuine gap: genuinely independent, methodology-driven supplement reviews written by people with nutritional science backgrounds - not marketing departments.
We are not affiliated with any supplement manufacturer, pharmacy chain, healthcare provider or advertising network that influences our editorial scores. Our revenue comes from affiliate commissions on purchases made through our links, which we disclose clearly on every review page.
Our Review Methodology
Every product we review is evaluated across five structured criteria:
- Ingredient Transparency - Are all active ingredients listed with quantities? Are claims grounded in recognised regulatory frameworks (FDA structure/function, EFSA nutrient claims)?
- Formulation Logic - Do the included nutrients work synergistically? Are doses at meaningful levels?
- Value for Money - Does the price reflect ingredient quality and quantity compared to alternatives?
- Consumer Experience - Return policy fairness, delivery reliability, label clarity.
- Ethical Claims - Does the product avoid disease claims, false urgency and misleading marketing?
We do not accept payment for favourable reviews. Products with dishonest marketing practices receive lower scores regardless of ingredient quality.
All content on this site is for informational purposes only and does not constitute medical or dietary advice. Consult a qualified healthcare professional before starting any supplement.